Monday, January 5, 2009

Hyundai Wants You to Buy Car You Will Soon Be Living Out Of

It appears that Hyundai, the perpetual "also ran" of car companies, is taking the concept of Truth in Advertising to a new and uncomfortable place. Their latest ad informs potential car buyers that they can,

"Finance or lease any new Hyundai, and if in the next year you lose your income*, we'll let you return it."

Nothing like reminding people that they will soon be unemployed to loosen up those wallets. We're not sure who, exactly, this ad is targeted to, other than the now-discredited proto-typical American Consumer who lives far beyond his or her means.

"Honey, I've got good news and bad news, and then more good news."
"Okay, what's the first good news."
"I bought a new car this morning."
"Now the bad news?"
"I got fired this afternoon."
"And the more good news?"
"I returned the car in the early evening."
"So, really, you lost your job and then wasted your day pretending you owned a car."
"I said 'vroom vroom' a lot honey. It would've been a great car."

Here's the ad. If you're wondering what the "*" footnote in the quote above refers to, it's probably something like:

*Hey assclown, this will not be as easy as it sounds. Just a fair warning.

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