Carrotmob

Just got this e-mail. No jokes, because this sounds like a pretty sweet event. It's called Carrotmob. Here's the info from the release:

Started earlier this year in San Francisco, Carrotmob is a community event that brings shoppers and stores together to help businesses go greener. The event operates as a reverse boycott, where shoppers spend money at specific businesses who have committed to spend a percentage of the day's proceeds on improving the store's energy efficiency in lighting, heating, cooling, refrigeration, etc.

The first New York City event will be right here in the Slope at Tarzian Hardware, a family-owned hardware store located at 193 7th Avenue (between 2nd and 3rd Street).
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Twenty-two cents of every dollar spent at Tarzian on this day will be used to make improvements to the store. Get what you need, or pick up a few things for local NYC charities who will be on hand to accept donations. As a service to Carrotmobbers, Tarzian will also be educating shoppers on greener options for Christmas decorating and easy energy improvements that can be made in homes and apartments.

The Carrotmob model has already been successful in San Francisco, Kansas City, and Bristol, England, and the CarrotmobNYC team is excited to bring it to Brooklyn. Each event is unique to the community hosting it -- the Park Slope event will be focused on family holiday fun.

Go here for more info. And just for good measure...castration. Nut-ball castration. Together We Achieve More.